RIEGLER MEDIA | MARKETING
Let them see you, let them hear you, let them talk about you.
RIEGLER MEDIA | MARKETING:
Public Relations and Marketing
for the Arts
"... bleak, droll and strangely beautiful..."
Ben Brantley, The New York Times on Richard Maxwell's Ode to the Man who Kneels
"... a great show and a great subject..."
John Richardson, Vanity Fair on AFA's Degas and the Dance
".... the most affecting, the most disturbing, the most powerful and the most compassionate..."
John Rockwell, The New York Times on Bill. T. Jones' Chapel/Chapter at the Gatehouse
ABOUT
RIEGLER MEDIA | MARKETING provides services in marketing, public and media relations, sponsorship and event planning, specializing in the performing and visual arts. With a proven track record delivering highly successful communications campaigns we are serving cultural organizations and individual artists.
OUR TEAM
MARKETING
A well-planned marketing strategy is the number one key to a successful campaign that will increase your organization's visibility, amplify your brand and ultimately boost visitors’ numbers.
Working with large, mid-sized and small cultural organizations and individual artists, we have developed customized and highly targeted marketing campaigns, spearheading the development, design and production of new graphic identities for print and on-line promotional materials, developing successful advertising campaigns in traditional and new media outlets and utilizing viral marketing strategies working with social media networks. We have been retained by the American Federation of Arts, The Jewish Theological Seminary, Harlem Stage/Aaron Davis Hall, Kampo Bahal Gallery, Creative Outlet Dance Company and others to create and execute strategies.
PUBLIC RELATIONS
A great way to gain visibility for your organization and your programs is to utilize media. We develop target media strategies, including story development for print, TV and on-line media. We create press materials from pitch letters, to press releases and media kits. With over 15 years experience in the field, we have strong contacts to cultural media, specialized in the arts and design, theater, dance, and classical music and jazz.
Our campaigns have provided numerous articles in print, television and on-line for organizations including the Brooklyn Academy of Music, New Jersey Performing Arts Center, American Federation of Arts, Harlem Stage/Aaron Davis Hall, Lower Manhattan Cultural Council, Museum of Arts and Design, and artists Richard Maxwell, Grisha Coleman, Tamango, Keith Redding and many others. Media coverage included articles in the New York Times, CBS, CNN, WNET, NPR, Vanity Fair, Harper's Bazaar, ArtNews, Interior Design, Architectural Record, Art in America, New Yorker, New York, Time Out and much more.
SPONSORSHIP
Arranging media and corporate sponsorships is crucial to keep marketing budget economical, build lasting partnership and increase visibility.
We have arranged media and corporate sponsorships for our clients that reduced marketing costs and increased their visibility. For some of our gala events we organized sponsorship with Seagrams, Godiva, and other companies. We have developed partnerships with media partners including The New York Times, ArtNews, Time Out New York, WNYC and WNET among others. We offered our partners opportunities for product placements and client entertainment, credit billing in promotional materials and other benefits that provided valuable exposure to new constituencies to partnering sponsor.
EVENT PLANNING
Producing gala events, concerts, lectures and talks, we create event concepts and programming, and oversee and manage everything from gala sponsor negotiations to event production, the creation of invitations and promotional materials, selection of production companies, caterers, photo - and videographers and decorators.
For Harlem Stage, we coordinated the opening festivities of The Gatehouse, organizing a ribbon-cutting event with Mayor Michael Bloomberg and panel discussions as well as opening festivities. For the American Federation of Arts, we successfully promoted the conferences ArtMatters and Signature Buildings that featured architects Zaha Hadid and Daniel Libeskind and ArtTalks, boosting the AFA membership and selling the event to capacity audiences. We were also responsible for organizing cultural travels, including a trip to Vienna, Austria, and art tours in Chelsea, Williamsburg and Soho.
PROJECTS
ART | DESIGN
Working at the Museum of Arts and Design and the American Federation of Arts, we developed and executed successful communications campaigns acquiring impressive press coverage for MAD’s exhibitions Second Lives: Remixing the Ordinary, Totally Rad: Karim Rashid does Radiators, Read my Pins: The Madeleine Albright Collection, Slash: Paper under the Knife, and Dead or Alive among others. At the American Federation of Arts we garnered substantial coverage in national media for exhibitions including Eternal Egypt, Degas and the Dance, Millet to Matisse, Garden Photography to name a few. We also represented emerging artists including Iris Klein at Leica Gallery, Fred Holland at P.S. 1 and Susan Swartz’s first solo show at the Utah Museum of Fine Arts.
MUSEUM OF ARTS AND DESIGN
AMERICAN FEDERATION OF ARTS
SUSAN SWARTZ
THEATER
With a background in theater history and performing arts management, we have a special eye for the needs of theater artists and have helped writers, directors and performers as well as theater venues market their play or production. Artists we represented included world stage directors including Peter Brooks, Georgia Strehler or Robert Wilson at BAM, Roger Guenveur Smith, Sekou Sundiata, Carl Hancock Rux at 651 Arts and Harlem Stage and Richard Maxwell, Keith Redding and Meg Gibson, to name a few.
HARLEM STAGE GATEHOUSE
NEW YORK CITY PLAYERS
NEW YORK FRINGE FESTIVAL
DANCE
Pina Bausch, Twyla Tharp, Trisha Brown, Meredith Monk, Martha Graham Dance Company are only a few choreographers we worked with at BAM. We also represented the Black Dance Festival at 651 Arts and renowned choreographers including Bill T. Jones/Arne Zane Company, Ronald K. Brown and E-Moves at Harlem Stage, the Nu Dance Series at Riverside Theater, and Lower Manhattan Cultural Council’s Sitelines. For emerging choreographers and dancers, including Grisha Coleman, Nami Yamamoto, Debra Wanner and others, we have garnered impressive press coverage at venues including New York Theater Workshop, Pittsburgh’s Hazlett Theater and eyebeam gallery.
LOWER MANHATTAN CULTURAL COUNCIL
DANCE THEATER WORKSHOP
ECHO-SYSTEM
MUSIC
Working with classical musicians, jazz and pop artists, we have represented jazz artists including Vernon Reid and Craig Harris at 651 Arts, Tania Leon, Ray Hargrove Sekou Sundiata, Hank Jones, Dafnis Prieto, Randy Weston at Harlem Stage and many musicians showcased at BAM, The New Jersey Performing Arts Center as well as classical super star Midori & Friends, artists Brenda Ray’s sound installation World Voices, and the Naumburg Orchestral Concerts free summer concerts at Central Park.
WORLD VOICES
MIDORI & FRIENDS
NAUMBURG ORCHESTRAL CONCERTS
EVENTS
We conceptualized and coordinated gala events, opening festivities and lectures and panel discussions, organizing a ribbon-cutting event with Mayor Michael Bloomberg at the Museum of Arts and Design and the Harlem Stage Gatehouse, lectures and conferences including ArtMatters and Signature Buildings that featured architects Zaha Hadid and Daniel Libeskind at the American Federation of Arts and exhibition openings for artists Iris Klein at Leica Gallery, Fred Holland at P.S.1/Moma, The American Place Theater’s Literature to Life Awards, The Naumburg Orchestral Concerts 100th Anniversary celebrations, as well as a fashion show for designer Bi Lee who exclusively designs with organic materials.
LEICA ART GALLERY
AMERICAN PLACE THEATER
P.S 1/MOMA
EARTH SPEAKS
CLIENTS
American Federation of Arts American Place Theater Bluemouth Inc.
Bolshoi Ballet Brooklyn Information and Culture
Creative Outlet Dance Theater Earthspeaks Harlem Stage/Aaron Davis Hall
Jewish Theological Seminary Kampo Bahal Gallery Lower Manhattan Cultural Council
Midori & Friends Naumburg Orchestral Concerts National Black Programming Consortium
New Jersey Performing Arts Center New York City Players
Riverside Theater Rising Phoenix Repertory Museum of Arts and Design
Brenda Ray Dan Kaufman Debra Wanner Dance Grisha Coleman
Fred Holland Iris Klein Julie Lemberger Lee Feldman Nami Yamamoto Tamango Richard Maxwell Joanna Rush Christina Masciotti Keith Redding
Meg Gibson Susan Schwartz
BACK
Each assignment is unique in its goals and needs. To service our clients in the most strategic way, we select our team of collaborators based on each project, including branding, web, print and/or multimedia experts to cover design, copy-writing, event planning and publicity and promotions.
RIEGLER MEDIA | MARKETINGs founder, Heidi Riegler, oversees and spearheads each project.
Heidi Riegler has specialized in integrated communications for cultural and non-profit organizations working at the Brooklyn Academy of Music, New Jersey Performing Arts Center, Aaron Davis Hall/Harlem Stage, the American Federation of Arts and most recently the Museum of Arts and Design.
She is a decisive strategic leader with excellent management skills. She has created comprehensive print and on-line communications campaigns, including traditional direct mail and viral marketing and social networking campaigns. She has exceptional expertise in developing communications strategies including media plans, press materials and highly visible story placement.
CONTACT
Email: heidi_rieglermedia.netAddress: 481 Broadway, Suite 4 New York , NY 10013Tel: 347 513 5047
Email: heidi_rieglermedia.net
Address: 481 Broadway, Suite 4
New York , NY 10013
Tel: 347 513 5047
Photo Credits: Home: Sitelines, 360 Dance Company, photo: Liz Ligon; About: New York City Players, Ode to the Man Who Kneels, photo: Courtesy NYCP, Projects, Art | Design: Susan Swartz; Theater and Dance: Sitelines, photo: Liz Ligon; Music and Events: Naumburg Orchestral Concerts, photo: Keith Lew
All Rights reserved tel 347.513.5047 481 Broadway, Suite 4, NYC 10013 contact us at: heidi_rieglermedia.net
Iris Klein
Photo Iris Klein
Leica Gallery
We conceptualized the opening reception of internationally recognized artist Iris Klein's art exhibition at New York's famed Leica Gallery in 2007. We created invitations, developed a viral marketing campaign and invited targeted press contacts, gallery owners and artists. The successfully publicized event draw over 500 visitors.
Investigating topical issues of self and identity, Klein creates dramatic narrative environments which she photographs. Described as “ghostly, graceful, and beautiful...” (Wiener Zeitung), Klein’s work amplifies the subtle boundaries between reality and fiction.
Photo courtesy: The artist
Photo Courtesy: The artist
Utah Museum of Fine Arts
Nationally recognized artist Susan Swartz, who is particularly known for her impressionistic and abstract landscapes and nature scenes, opened her first major solo show at the Utah Museum of Fine Arts in January of 2008.
For Swartz' exhibition, we developed a national press and marketing campaign, targeting media in Salt Lake City, Vermont, Aspen, San Francisco and Pittsburgh and seeking coverage in national fine art, life style and travel magazines.
Courtesy: The artist
Courtesy; The Artist
Courtesy; The artist
South Street Seaport
An engaging and poetic sound installation created by artist Brenda Ray and presented at The South Street Seaport, featured over 40 different voices reading the United Nation’s Universal Declaration of Human Rights each in their native language.
Our media campaign garnered media coverage including a prominent feature on New York 1 News and major coverage in the New Yorker, Time Out NY, Downtown Expressand Daily News, among other.
Fred Holland
Courtesy:The artist
PS1/MOMA
Harlem-based artist Fred Holland’s drawings, prints, and sculptures reference black folk art using found and organic objects. His latest work include a series of prints made from onions andherbs, thousands of black-eyed peas assembled in a wall drawing, and a floor-to-ceiling column of copper pennies.
For his exhibition at New York's PS 1/MOMA museum, we conceptionalized and developed promotional materials, including flyers, brochures and info kits. We also negotiated a corporate sponsorship with Goya Food which provided beans to cover a 20x20 exhibition space, helping to realize the art project.
Too Much Memory
Photo Sam Soule
New York International
Fringe Festival
Presented by Rising Phoenix Repertory Theatre, Too Much Memory, is written by award-winning playwright Keith Reddin and Meg Gibson, and directed by Meg Gibson, and was presented as part of the New York International Fringe Festival in the summer of 2008. The production featured Laura Heisler as Antigone and Peter Jay Fernandez as Creon.
A political thriller, loosely based on Anouilh’s Antigone, the play received tremendious press coverage, based on a targed media campaign that focused on stories in The New York Times, Village Voice, New York Post, Varietry, and other media. The press coverage exceeding expectations by both playwright and director. Since the play's run in 2008, the play has been published and is touring nationally.
New York City Players, Photo: Courtesy NYCP
Jim Fletcher, Emily Cass McDonaldnell, Anna Koehler Photo: Courtesy NYCP
Jim Fletcher, Emily Cass McDonaldnell Photo: Courtesy NYCP
The Performing Garage
Richard Maxwell is one of New York's most respected new playwrights and directors. For his works Ode to the Man Who Knees and People Without History, both presented at The Performing Garage, we developed a media campaign that garnered great coverage in The New York Times,Time Out New York,New Yorker, Village Voice and other media.
Ben Brantley, chief drama critic at the New York Times, praised Maxwell's work, saying ".... I leave each show emotioanlly stirred and grinning with admiration."
Echo-System
Hazlett Theater
Grisha Coleman’s performance installation, echo-system, immerses audiences in a fully synthetic environment comprised of audio and visual media, custom sensors and digital simulation with live music and dance. The interactive setting recasts a desert ecology, simultaneously made up of virtual, physical and mythological space, displaying how one affects the other.
We produced Coleman's project sucessfully, developing a fundraising campaign, selecting performance venues and overseeing the management of the project which premiered at the Hazlett Theater in Pittsburgh and was presented in New York at Eyebeam gallery.
Earthspeaks
NY Fashion Week
Founded in 1995 as the first fashion house for the Organic Age, Earthspeaks is the brainchild of designer Bi Li, who set out to create sophisticated couture fashions in a socially and environmentally responsible manner.
Earthspeaks presented its collection during New York's Fashion Week in a group show of ten downtown designers at the Millennium Hotel in New York City. We promoted the show and publicized the event in leading fashion media, introducing the new line to core people in the fashion industry.
Nami Yamomoto
Photo: John Nalon
Dance Theater Workshop
Presented to sold out performances at Dance Theater Workshop, Nami Yamamoto's dance piece, a howling flower, features five performers and a puppet who invent an emotional terrain made out of simple, unpredictable movements.
We developed a communications campaign that included a comprehensive social network campaign, grass roots marketing and outreach to select print media. We spearheaded the design of a website, a facebook page and created a video that was published on youtube. Press highlights included coverage in The New York Times, twice, and other media.
Lower Manhattan Cultural Council
Photo: Liz Ligon
Sitelines
Sitelines is Lower Manhattan Cultural Council's annual site-specific dance series that brings to life a highly energized program of provocative dance, set to imagery and exquisite surroundings.
We developed succesful communications campaigns for the 2007 and 2008 series, placing coverage in major New York print and online media, trippling the program's press with over 50 stories and giving nearly a million readers the opportunity to enjoy new dance. Highlights included 17 stories in The New York Timesand multiple coverage in Time Out NY,New Yorker ,Village Voice, New York, and other media.
Naumburg Orchestral Concerts
Photo: Keith Lew
Photo: Christopher London
The Naumburg Orechstral Concerts presents free classical music programs at the Naumburg Bandshell, donated to the City of New York by Elkan Naumburg, for 105 years. Since 2005 we have represented the organization, providing PR services.
Since our engagement the organization received notable press coverage and media sponsorships with WQXR/WNYC radio. Recent concerts reached audience capacities with over 6000 people attending the concerts each year. Press coverage included articles in The New York Times in 2010, 2009, 2008, 2007 and 2005, and articles in The Sun, Newsday and other media. Good Day New Yorkfeatured this year's season.
Midori and Friends
Founded in 1992 by the world renowned violinist, Midori, Midori & Friends provides music education, offering music programs where children learn how to play instruments and perform with professional musicians, including Midori.
We coordinated and managed the media and publicity campaign for Midori & Friends’ 2007 and 2008 Children’s Music Festival and Immigrant Week. We negotiated a media sponsorship with Time Out Kids which provided free advertisement, magazine subscriptions to members and email distribution to the magazine's 30,000 readers. We also created an on-line advertisement campaign and targeted media outreach to culture, music and ethnic papers and magazines.
American Place Theater
David Kener, Michael McMonagle, Frank McCourt
Wynn Handman and guests
David Kener, middle, and guests
Jennifer Barnette and David Kener
Literature to Live Award
The American Place Theater honored Pulitzer Prize-winning author Frank McCourt with its Literature to Life Award for his memoir, Teacher Man, at NYU's Skirball Center for the Performing Art in 2008. Teacher Man is significant literary contribution to the art of teaching and learning.
We developed a publicity campaign for the Gala event, creating promotional materials and promoted the event among society media and social media outlets. The event draw visitors from the publishing industry, actors, directors, the media and over 200 teachers from New York City public schools.
American Federation of Arts
Allium giganteum 1992 Courtesy the artist and Yancey Richardson Gallery, New York
Call Waiting (No. 6) 1997 Collection Scott J. Goldsmith and Jeffrey Silberstein, New York; Courtesy Sean Kelly Gallery, New York
Dancer at the Barre, ca. 1880 Private collection, courtesy Galerie Jan Krugier, Ditesheim and Cie, Geneva
The British Museum; acquired in 1835 at the sale of the Salt Collection (EA 7) © Trustees of The British Museum
Head of a River God in Profile, ca. 1750 Private collection, New York; Courtesy W.M. Brady & Co.
Since its founding in 1909, the American Federation of Arts has been organizing exhibitions of both critical and popular acclaim, which have been presented throughout the United States, in Canada, Latin America, Europe, and Asia. Some of its block busters include Eternal Egypt which toured twelve museums, Degas and the Dance, Millet to Matisse and many other exhibitions.
For the American Federation of Arts, we developed highly effective regional and national media campaigns, doubling media coverage. We increased the market presence of the AFA brand by reinventing its graphic identity, developed unique promotional materials, launched a new company Web site, a monthly e-newsletter and e-cards. We successfully promoted the conferences ArtMatters and Signature Buildings that featured architects Zaha Hadid and Daniel Libeskind and promoted ArtTalks. We organized cultural travels, including a trip to Vienna, Austria, and art tours in Chelsea, Williamsburg and Soho. Our campaigns increased increased attendance by 70% with a 40% reduction in marketing costs.
Museum of Arts and Design
Landscape I, 2008, Courtesy of Ronmandos Gallery, Amsterdam
Paperwork #701G (in the beginning), 2007 Photo: Christoph Knoch
Rocks and Caves and Dreams, 2007-08.Collection of the artist. Photo: Vanessa Mayoraz
My Back Pages Paul Villinski, 2008 Photo: Anna Beeke
Spanish Lace, 2008 Photo: Sebastian Zimmer
The Museum of Arts and Design, an arts organization founded in 1956, opened a new building on Columbus Circle in the fall of 2008.
As head of Public Relations, Mrs. Riegler developed and implemented media and public relations campaigns for the opening of the museum and its exhibitions, including select media tours introducing key media to the new building and its programs, organized the media preview for the museums opening attracting over 300 media professionals, restructured the museums press office, transferring distribution mechanisms from print to on-line services and implementing new external and internal communication systems. Her media outreach during her two year engagement, generated major press coverage including coverage on CBS Sunday Morning, CNN, WNET and several articles in Architectural Record, ArtNews, Modern Painters, New York Times, New Yorker, New York, Time Out and other media.
Harlem Stage
The Gatehouse, photo by John Bartelstone
The Gatehouse, interior, photo: John Bartelstone
Harlem Stage Postcard for Bill T. Jones's hapel Chapter, photo:
Harlem Stage bags, Design CoDe
The Gatehouse
For nearly 30 years, Harlem Stage, formerly Aaron Davis Hall, celebrates and supports artist of color from Harlem and around the world. In 2007, the arts center opened a new theater, The Gatehouse, shifting its programming mission and re-branded itself.
We supported the organization’s new brand development, selecting and overseeing the creation of a new graphic identity. We developed successful marketing and advertising campaigns which increased box office revenue by 25%. We also arranged media sponsorships reducing advertising costs by 40%. Working closely with New York media, we secured feature articles and reviews in The New York Times, The New York Times , The New York Times , New York Sun , Village Voice , WNET and other media.
We coordinated the opening festivities of The Gatehouse, organizing a ribbon-cutting event with Mayor Michael Bloomberg. After the opening of the new arts center, we continued to assist the organization’s marketing efforts and garnered media coverage for the next three seasons.
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Dance
SITELINES
ADVERTISING
MEDIA
